From social media to mobile commerce: My new gig

In October of 2008, I moved to Austin and starting working at Powered. Powered had been around for a long time, since 1999, but was just then embarking on its journey as a social media marketing company. Over three amazing and tumultuous years we succeeded in building one of the largest and most successful social-media-focused agencies in the world.

It was a fantastic learning experience as we worked through forging new client relationships, built great partnerships, and acquired three accomplished and like-minded companies to flesh out our vision for the capabilities the next-generation agency would possess. I worked alongside some amazing people, both inside and outside of our little company.

This past December, that world got even bigger as The Dachis Group acquired Powered as part of a vision that encompasses not only social media marketing (how companies talk with their customers) but also the use of social media to advance workforce collaboration and partner optimization. “Social Business” is truly a guidepost for how the companies of the future will function, and there are massive challenges that large companies must overcome to get there. The Dachis Group will no doubt be one of the companies that will lead the way.

For me, having helped to build something of which I am truly proud and seen it successfully off, it is time to move on to the next challenge. That’s why I’ve chosen to move from social media to mobile, and to a great start-up company here in Austin named Digby.

Advances in mobile platforms and mobile devices are some of the most exciting things happening in our technology culture today, and we are really just scratching the surface. Digby is a company that works with retailers specifically to create not only the mobile buying experience (“mobile commerce”) but is also pioneering the mobile in-store experience. I will be helping them with Product Marketing, shaping the future of that experience and working with them to be successful in bringing it to market.

I will miss my colleagues, clients, and partners from Powered, but I am enthusiastic about the great team at Digby and what I will get to build with them.

7 thoughts on “From social media to mobile commerce: My new gig

  1. Wow Doug – Congrats on the move. You’ve made quite an impact at Powered and can’t thank you for being an advocate for us. Looking forward to hearing about more of your successes with Digby!

  2. Adam, thank you very much for the kind comment. It was great getting to know you and working together on some things during my time at Powered. I hope to see you down here in March!

  3. Hey Doug – Thanks for the update! Sounds like a great move for you and I’m sure Digby knows how lucky they are to get you. Looking forward to seeing you in March and hearing more about your new company. Talk soon!

    Jim | @jimstorer

    • Hi Jim – thank you and I appreciate the kind words. Definitely looking forward to March. Will be a little late to the party (Sunday) but I have a feeling you’ll just be getting warmed up. Cheers!

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