Powered: Social commerce out-of-the-box

Powered Logo SmallThis past Monday I started my new gig with Powered, an Austin-based company that creates social commerce web destinations for big brands (Sony, HP, etc.). I’m currently a “Business Architect” – which basically is another way to say strategic pre-sales, or even better, the guy who does the demos.

I’m really excited about the company and the role I’ll be playing. Social commerce, which is basically social networking wrapped around online shopping for products and services, is a part of the web that is really on the upswing. Powered is an emerging company in this space, and offers a unique service by bundling a strong content development offering with a social technology platform.

Basically, if you are a marketer scratching your head about how to leverage this Web 2.0 business for the benefit of your brand, Powered can have you up and running with a fully loaded social site driving interest and business in three months (mileage may vary). Do I sound like a sales guy yet? I’m working on it.

Powered has roots in “Online Consumer Education,” and if you go to the website now you’ll see it still reflects that content-focused approach. But next month we’ll be relaunching with a push into Social Commerce and a brand new technology platform named Panorama. Exciting times.

Beyond the impetus to join Powered because it’s a well-positioned company in a rapidly growing area of the internet, I joined up mostly because I was really impressed with the management and leadership here. People is always the first place I look to not only know if I will be happy somewhere, but also to know whether a company is going to ultimately succeed or not. I have a good feeling about this one.

More about Social Commerce at Micropersuasion and DMNews.


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